23 AprPhentermine vs. the new weight loss surgery

Well, let’s begin our talk with the gossip and then get serious. It seems Gabourey Sidibe who was recently nominated for an Oscar for her role in Precious, has been approached by a weight loss company. It wants to help her lose weight and, of course, by doing so enhance its own reputation. What makes the story so interesting is the aggressiveness of the approach. Here is a young woman who is obviously not unhappy with the way she looks and is successful as she is. Yet a weight loss company thinks she should want to lose weight. Now we could assume this company is altruistic. It knows being obese significantly increases the risk of diabetes, arthritis, some cancers, a stoke or heart disease. If anyone overweight can lose between 5 and 10% of their body weight, these risks are reduced or completely disappear. So why look for celebrity endorsement? The answer lies in the national statistics.

In 2009, the National Institutes of Health reported obese people in the US represented 34% of the population while the number who were merely overweight represented only 32.7%. For the record, this classifies 72 million people as obese, i.e. their BMI is 30 or higher. In fact, the rate of obesity has doubled over the last thirty years and, being dispassionate about it, this represents a major market for weight loss products and services. Billions of dollars are at stake. Against this background, the San Diego Medical Center has been running a clinical trial on POSE. This is a new approach to bariatric surgery. The increasingly common lap band procedure requires the surgeon to enter the body through the abdomen and this inevitably leaves a scar. POSE is surgery performed using an endoscope. This is a device pushed down the throat and into the stomach without any need for an incision. Once inside the stomach, there are tools operated remotely by the surgeon. This allows the stomach walls to be sutured, reducing available space by about one-third. Thus, the effect is the same as in conventional surgery. Patients begin to feel full minutes after starting to eat. Thus, for those who have vanity issues and want to achieve a “body beautiful”, this form of surgery promotes weight loss without scars.

For the purposes of the trial, only people who have a long history of weight problems are being considered. But, if the trial proves a long-term success, you will probably see this type of procedure heavily advertized for people of all weights. It’s not our policy to argue people should not have surgery. There may come a time when people prove themselves so lacking in will power to diet and exercise that physically preventing them from overeating is the only way of saving their lives. But what does concern us is the notion that surgery should become the normal response to weight problems. As a nation, do we really want to spend millions of dollars every year on surgery when the solution to the problem is a diet, physical exercise and phentermine? Just think for a moment. If you buy Phentermine, you get an effective appetite suppressant. Why do people using it not lose weight in the long term? Because they continue to eat massive portions of unhealthy food. People are unable to prevent themselves from overeating. What does that say about the character of Americans? We have become a nation of food junkies, so addicted to eating, we cannot stop even when we know it’s killing us.

31 JanFranchise Recruitment – Taking the Franchise Plunge

With the recession hitting businesses hard and unemployment at 7.1% – up 0.8% over the quarter and 1.8% on last year (source: Office for National Statistics) – a significant number of people are considering going into business on their own. And with so many options available and promises of quick cash, you need to have your wits about you when navigating the minefield.

The truth about going into business on your own is something entirely different and while the opportunity for riches is achievable, the only true secret to any business venture is hard work. There really is no getting around it: the harder you work at making your business work, the more successful you will be.

Once you have taken the decision to ‘go it alone’, which in itself is a life-altering decision, the next step is to decide whether to start up a new business, purchase an existing business or to go the franchise route.

The franchise route is one that offers new business owners a structured approach to business and can provide support necessary when starting up on your own.

The term ‘franchising’ has been used to describe many different forms of business relationships, including licensing, distributor and agency arrangements.

The more popular use of the term has arisen from the development of what is called ‘business format franchising’.

According to a Nat West/ British Franchise Association (BFA) Franchise Survey 2009, there are 835 franchise systems in the UK with 34,600 franchised outlets. Accordingly, the sales turnover for the franchise market is £11.4b with some 383,000 people directly employed in franchising.

The survey goes on to state that 90% of all franchisees are profitable and in 2007, the franchise industry grew by 15% – this makes up 3.1% of the UK economy.

Before making the decision to buy a franchise business, it is important to fully understand what you should be looking for in your chosen franchise.

Here are some questions to consider:

• Is it a contractual long-term relationship?
• Does it have an established trade name/ trademark?
• Are its products/ services tried and tested?
• What sort of return will you make on your investment?
• Is there a healthy transfer of knowledge between you and the franchisor?
• Does it offer a total business format package?

There are a number of benefits to buying into an established franchise operation as opposed to ‘going it alone’ and these should include some or all of the following:

• Profitability from research and development by your chosen franchisor
• Established consumer/ client credibility
• Higher likelihood of success: you are more likely to be profitable
• Assistance with the set up and running of your business
• Extensive marketing by your franchisor
• Easier financing
• You can focus on your core skills
• Business model is tried and tested
• A brand name and corporate image
• Working with people who have experience of the business
• Operations manuals to guide you
• Buying power and technical knowledge of your chosen franchisor
• In-depth training
• Ongoing support

The benefits to a franchise of a motivated, dedicated team of franchisees include:

• Better quality of service
• Access to local knowledge and expertise
• Feedback on market, idea generation
• Track record and success stories
• A standard, reliable, consistent service across the network
• National network
• Increased quality, accreditations

Franchising is creating:

• SMBs (Small and Medium Businesses)
• Employment
• Redistribution of wealth
• Growth in the economy

The Nat West/ BFA Franchise Surveys 2000-2003 show that 90% of all franchises succeed and 90% are profitable. Also, it is interesting to note that 3,000 new small businesses go into franchising every year.

The best advice ever given to me before I decided to buy a franchise was to do my homework. Take time to investigate the proposition made by the franchisor before scheduling to meet with them face-to-face. Take a good, hard look at the strength of the organisation behind the business model and find out what ongoing support you have a right to expect. Investigate the market thoroughly and pull on the resources available to the public (e.g. business advisory services, government structures).

There is a wealth of information available to you – make use of it.

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