All too often, I am asked what the biggest mistake is that someone can make when selling websites. Given the time, I could most likely list several, however, the one that I do see time and time again is when a website is created in a few days for the purpose of selling straight away, and no link building or on page optimisation has been performed on the website at all. You see, without neither of the two, traffic flow will be hard to come by, thus this is an essential stage of website creation.
I am sure that you, as a budding website flipper, will want to know how you can avoid making this mistake, right? Over the next few minutes, I am going to cover what it is that you need to know about the basics of SEO.
Perform Basic Keyword Research
This is a soft point for many, as it is all to easy to know how to perform good keyword research, however, the creative aspect of this process can only be learned gradually and over time.
This is the process of selecting phrases that your potential visitors may be searching for in the search engines, so that you can refer to this stockpile when either creating content, or optimising pre existing pages.
Care needs to be taken during this process, as this really is the make or break moment for most people when creating websites. Understandably, some keywords are going to be much more competitive than others, and some may even bring in a low search volume. The key is to find a balance between search volume, and competition, and find keywords that you can easily rank for with the resources that you can bring to the table.
On Page Optimisation
You should never start selling your websites unless you have performed at least some basic on page optimisation.
This is the process of taking your keywords that you have selected, and applying them on page for specific posts and pages so that they appear as being relevant for a particular search term or keyword.
This is generally done in a collective of ways. A keyword is generally placed in the page title, along with the meta description and the meta keywords. At the same time, the keyword will benefit from being emphasised in a heading tag on page, plus throughout the content as well. The key here is to never spam your keywords, as the search engines are aware of such spammy techniques, and will take this into account when ranking your website.
Off Page Optimisation
This is one of the most important phases. You see, the algorithm that Google uses to rank web sites within its index is in large part based on the total number of backlinks that your web site has. For better pick of words, the more backlinks that you have,the higher that you will rank, however, you will need to pick your backlink sources carefully, as you can lose out in the SERPs due to having a backlink structure that consists of links from known bad sources.
Links can be generated from a few good white hat methods such as article writing for article directories, blog commenting, social networking, blog directory submission, and even social bookmarking. The key is in doing this gradually over time, as a link structure that has appeared too fast can also have an adverse affect on your rankings.
Whilst you will have gained a good insight into just one of the mistakes that you can make when selling websites, there are always going to be others, such as not monetizing your website properly, choosing a bad domain, and soon. They key is in creating something that is profitable, and in building it for your potential buyer. SEO is the beginning of all of this however, as conversion can not happen unless
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