15 NovFundamental Risks in Buying Websites to Make a Profit

“How much money can I make?”  Whenever you start a new online venture, this is an important question to ask. When it comes to buying websites, the answer is potentially thousands of dollars. However, a better question is “how much money can I make in buying websites without creating a serious risk of losing thousands of dollars?” The answer is simple: it depends on the size of your portfolio.

 

When you first start off in buying websites, you will have to accumulate a portfolio of domains before you can do anything else. This takes time; and should involve many careful decisions.

 

If you don’t immediately have ,000 to drop into buying a fully established website, it is difficult to envision a scenario in which you could become truly wealthy in a matter of months. However, if you are patient and use common-sense strategies, then you should be able to grow your portfolio of websites over time to the point where you can live a financially-secure lifestyle off of its gains.

 

With this said, do yourself a favor and avoid trying to make millions overnight.

Making millions overnight is ridiculous. It simply will NOT happen. Slower, more careful, and more long-term thinking is more likely to make you a very good income than a mentality that prevents you from looking forward, planning, and being ready for a variety of different possible outcomes.

 

What Risks are Involved?

 

There are two primary risks involved when it comes to buying websites. The first type of risk is a liquidity risk.

 

Liquidity Risk

 

When you build up a portfolio of websites, your end goal is always to sell a website after it has increased in value.

However, in many cases, you won’t be able to get good price unless you’re willing to wait months or sometimes a few years.

 

This is where the liquidity risk comes into play: when you move your assets from something that can be used immediately (say, cash or a treasury bond) into something that cannot—say, websites—you create the possibility that you will need money (either to pay bills or to capitalize on a better opportunity), but simply will not be able to access it in time.

 

This is an important thing to keep in mind when building up a portfolio of websites. At some point in the future, there’s a good chance you’ll face such a liquidity problem; and will have to decide whether to sell your websites at a steep discount (say, as large as 40%) just to recover some cash to pay bills or buy into more lucrative opportunities.

 

It is important to note, however, that selling at a loss isn’t always a bad thing. Sometimes, it’s unfortunate that you don’t have the cash available to make a purchase—and instead need to liquidate your websites at a discount—but it can sometimes be worth it.

 

For instance, let’s say that a new top level website becomes available; and the race is on to grab this popular website, but all of your cash is tied up in a large portfolio of websites.  As much as you might cringe at the thought of doing it, liquidate some of your websites that you expect won’t grow very quickly in the near future; and recoup some of that cash to buy up the popular website. In the long run, you’ll be glad you ate the temporary loss.

 

Fundamental Risk

 

Regardless of how much money you have and regardless of what strategies you employ to construct your website portfolios, it is hard to avoid the fundamental risk inherent in dealing with any class of securities. In this case, you need not look any further than the bursting of the Internet bubble.

 

As the Internet became wildly popular and cable and DSL connections became more common, investors dumped hundreds of millions of dollars into websites. Not surprisingly this massive jolt to demand, this skyrocketed the value of websites, making it possible for Internet entrepreneurs to reap a profit during a small window of opportunity.

 

Unfortunately for many Internet entrepreneurs, however, it wasn’t possible to predict when the bubble would burst; and how severe the consequences would be when it did. As a result, many got left with large portfolios of websites that rapidly lost value over the course of a few years.

 

This, of course, is an extreme case, but it is a powerful illustration of the fundamental risk that is inherent in any portfolio of assets, including a portfolio of websites. So keep this in mind when constructing your online website properties.

22 OctHow Hiring An Seo Expert Boosts Page Ranking

Search Engines are perhaps one of the most useful tools for any online business. Without search engines giving them much required exposure, most websites would never be accessed at all. However, with online businesses quadrupling, the competition to appear at the top of search engine listings is unbelievable. Little wonder that search engines are devising highly complicated ranking systems for websites. This is why most websites need to employ dedicated and focused SEO strategies to improve page rankings.

Who must perform SEO operations for your website?

By performing SEO yourself or with the help of someone who is not an expert in the field, you risk the chances of getting your website overlooked by a huge percentage of potential customers. Mistakes in SEO are quite costly as lackluster traffic is the leading cause of dwindling online sales. Worse, wrong strategies could even get an online vendor blacklisted by search engines. This is like committing online suicide! A better option is to hire an SEO expert its foolproof too.

At first glance, much of what is done by an SEO expert is nothing but common sense, so how hard could that be. However, in reality, many of the technologies are hard to implement and most of them require time and careful monitoring before they can yield results.

An SEO expert can help you boost page rankings easily and faster than you could accomplish it otherwise. This is because:

The SEO expert has their ears glued to the industry pipeline. Therefore, they are first to know of any changes in search engine algorithms and how these changes could affect the optimization of web pages. The SEO expert is also the first person to hear of the successful implementation of new SEO strategies. This kind of precious knowledge may be gleaned directly from the SEO expert. However, a non-expert would need hours of research before they get satisfactory results.
Before they begin to work on your website, the SEO expert will evaluate the current website. They can easily identify areas of the website that need sprucing up so that the chances of high search engine rankings are really high.
An SEO expert understands that implementing SEO strategies is not a one-time task. Thus, the expert is prepared to expend time reading reports and evaluating existing SEO strategies. The CEO of a company is already burdened with their own responsibilities and has little time to expend on search engine results and graphs.
The SEO expert also knows all about common strategies for improving page ranking. Therefore, they know all there is to know about the use of appropriate keywords and keyword phrases. They also excel in the implementation of other SEO friendly activities like article submission and so on.
The SEO expert studies the SEO strategies implemented by the competition and thus help their clients to overcome the competition. SEO experts also have a good idea of SEO optimization strategies like publishing useful web content and so on.
The SEO expert is also an expert in social networking. Therefore, they can help you harness the power of social media.

13 OctNetwork Marketing Success- MLM Recruiting- The 10 Rules for MLM Cold Market Ads



Money down the drain.

Waste of time.

No luck.

Total bomb.

Does that describe your responses you have had with mlm recruiting classified ads?

There are reasons that happens, including just bad copy in a classified or a bad headline. And that does happen to folks who don’t understand the psychology of running MLM Recruiting ads.

But we have found, after a lot of research and study, that there are 10 Rules to classified ads responses in MLM. And some are common sense, others may surprise you.

If you are working the cold market, and having little luck, maybe this will help, and open your eyes to why your response may be a little lacking in your ads. And of course, there are some reasons you just can’t do anything about.

Here they are:

The Ten Rules of Response in MLM Cold Market Classified Ads.

1) It all depends on whose looking.

Simply, there are weeks that there are not many people looking at the MLM Recruiting ads, and there isn’t a thing you can do about that. If that happens, just understand it, and move on. Next week will be better.

I ran ads that pulled nothing one week, and ran it again the next week and got a lot of calls. Don’t be too discouraged if a bad week happens and you get no calls. Sometimes that is gonna happen. Accept it and wait till next week.

2) It all depends on whose looking and what they are looking for.

So true. People may be looking, but if they are not looking for what you are offering, then you still may get limited response.

Continue on and know that the people you are looking for will eventually see your ad. Maybe not today, or this week, but it will happen.

Reality is, I ran a ton of Network Marketing Recruiting ads, and I knew there were people looking as they called me. But many weren’t looking for what I had to offer as most were looking for a job.

God blessem, move on to the next response which there will be more.

3) Ads must be run consistently, not just once.

Cold Market MLM Recruiting Ads that run for weeks at a time have a better response in the long run then short run ads. I had many people I recruited tell me they looked at our ad for several weeks before calling, as they were curious to see if we would be around for a while.

Don’t be afraid to run an ad for weeks as you will get calls from folks who don’t call ads the first week they run.

4) The first 5 words must grab their attention.

The first 5 words in the headline, and copy MUST grab their attention. If they don’t, you lose them. And the first 5 words must create some form of curiosity, and compel them to pick up the phone and call. I have ran many ads that I didn’t realize the first 5 words were horrible. I received no calls off of those ads.

Don’t make the mistakes I did. That will cost you dearly.

5) Asking questions will draw them into your ad and increase your response.

If your headline is a question, and a HOT one, you will increase dramatically the response ratio to your Direct Sales ads.

Why?

It draws them into the ad, and creates some curiosity and compels them to call. Questions can be powerful and impactful to grab a person’s attention. Use them and again, use short, provocative questions or statements in your headline.

“Has this ever happened to you?”

“Maybe this is what you are looking for…”

“I doubt it!”

“Don’t tell me they have done it again!” Use questions or statements to draw them in.

6) Hype is a repellant and pushes readers away.

Simply, for the person you are looking for, hype is a no-no. There are many “hypey” ads out there promising the moon, but the kind of people that are attracted to that ad are not who you are looking for.

Trust me on this one, been there done that. The only people you will attract are short term “lottery heads” that think they won the lottery. Go ahead, try hype. You will find out like I did.

Inferno Secret: Watching WI-TV in MLM.

7) Think — WI-TV.

Get them watching mental TV, of sorts. Think, “What Is The Value ?” In your ads, you must put the value to the reader in it, and also what they will get out of your offer. People want to know if what you have to offer will increase, expand, enlarge, and empower their life.

All are a direct result of Value. Keep it in the MLM Recruiting ad and create VALUE in the minds of your readers. And that will determine a LOT of the response ratio of your ads.

8) Understand the Rule of TRASH.

Simply, you’re going to get TRASH calls. People who are just kicking tires, and not interested in what you have to offer, and that goes with the territory. If you are running ads and expect all calls to be interested, you are fooling yourself.

Probably at least 30% of your calls will be TRASH calls and you just smile and move to the next one.

TRASH is one of those pain in the rears about running ads, and yes, you can put a very focused ad in that will get rid of most of the “trash” calls, but you still will always get tire kickers with every ad. Sift through them and move forward to the next response.

9) The Rule of Impact.

You want your Home Business headline and copy to IMPACT and gain their attention. There is a training we do called “The 10 Hottest Impact Words for MLM Classified Ads.” It is on our site.

I would suggest you look at it. Impact is a secret that will triple your response on ads. Impact, don’t Inform, and you will get a much better response.

10) The Rule of Loss.

The fear of loss is an incredible motivator in ads, and can explode your calls. Don’t be afraid to use it. People will move twice as quick for loss then gain. It is human nature, and works all the time.

Again, there are questions and phrases that can create an enormous fear of loss, and compel people to call your ad. Use them effectively and often, and your response will EXLPODE!

These are the 10 Rules of Response for MLM Recruiting Classified Ads for Network Marketing Recruiting. Learn them, use them, and master them to create responses you want and understand the ones you don’t want.

Mastery of MLM Recruiting in MLM Classified ads is the key…

blessings…

doug Firebaugh
PassionFire Intl
http://www.passionfire.com

10 OctFinancing A Franchise ? – Here’s How Franchise Finance Works In Canada

Searchin’ .. and Searchin.. for franchise finance in Canada ? The reality is that it’s available, and we will share some common sense approaches to successfully financing a franchise in Canada.

Although you may have spent a significant amount of time in picking what you feel is the right franchise finance opportunity the reality is that we are hoping that you have spent, or will devote an equal amount of time to the financing of the purchase. Securing funding in any specialized field is clearly a challenge so working with an expert in the field is always advisable. This is no time to be a rookie when it comes to the successful financing of your business.

Many franchisees without any type of finance background might assume that traditional finance is available through institutions such as banks and credit unions. The answer to this assumption is actually no… And yes. Let’s explain. We are not aware of any Canadian bank that will set up a specialized term loan for the full financing of your business. (This might happen if you have significant outside collateral, guarantors, pristine credit, etc – but generally no). But, the reality is that the banks in fact do indeed do most of the franchise finance in Canada – but it’s done under specialized program called the CSBF/BIL program.

This should be your first point of call in financing your business. However, here’s where the ‘ expert’ advice is needed, as the program only covers the financing of certain aspects of the business, and you will need to cover off portions of your purchased that wont be financing through this program . This would be things such as ongoing working capital, the franchisee fee itself, etc.

It’s probably commons sense but aligning yourself with a franchisor that has a good brand and reputation and a successful share of their industry’s marketplace is in fact going to make financing a franchise in your case probably easier.

What category are you in? we ask clients . What we mean by that is that you might be opening a brand new franchise, or alternatively purchasing a business that is already a franchise and the existing owner wants to sell. There are advantages and disadvantages to both strategies, and there is certainly no cut and dry answer around what established or new business might be best for you. A quick example – it might be sometimes ‘ easier’ to finance an existing franchise that is being sold because the assets and cash flow and profits are more realistically able to be demonstrated.

In certain cases some franchisees might want to expand their business via additional capital – that also requires a specialized focus.

In summary the key elements of financing a franchise in Canada revolved around your ability to source and successfully complete financing that suits your purchase. This involves your own investment, known as the ‘ owner equity ‘ a well as the financing through programs such as the BIL program. Financing specific hard assets and complementing the overall finance package with a working capital term loan or operating facility will also get you tot he goal line.

Pick your franchise carefully, and seek a trusted, credible and experienced Canadian business financing advisor who can help you structure the proper finance package that suites your overall acquisition and growth needs.

01 OctTop Five Reasons to Do a Website Redesign



Small business owners need to monitor whether their investment in a website is providing a good return. Are your products and services easy to buy? If they aren’t, you are wasting time and money and probably doing more harm than good.

Ask yourself the following five questions to see whether it’s time for a redesign:

1. Has the size of the site grown substantially?

If your site continues to grow and change like most business sites, you need to evaluate whether it’s still meeting your objectives. As you add new products and services you need to re-organize your information. In addition, you should consider adding multimedia information (audio, video) to sharpen your message.

2. Is some of the content outdated or unnecessary?

Does your website have up-to-date content? Someone should be revising spec sheets, changing promotion dates and adding new material weekly. If your website appears static, it looks like you’re not a serious business.

3. Is the most important content buried below?

Here’s where you need to do an “easy to buy” audit. By that I mean you need to evaluate how easy it is to find information and actually buy your products. This sounds like common sense, but we’ve all purchased online and know that it can sometimes be frustrating.

4. Are you using the latest technology, instead of hard-coding?

If you created your website more than 18 months ago, you are probably due for a technology update. This is also true if you started with a very basic site and “hard-coded” everything. Ask your webmaster whether he has some suggestions. You can be sure he will.

5. Does the home page design suit your current business objectives?

Does your website communicate the depth and breadth of your current business? If you have changed the focus of your services, added new products or want to communicate a different face to your visitors, consider a redesign for your overall website.

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