Redesigning your website can make a big difference in how long visitors stay on your website but also how much they purchase from you and how often they will refer your site to other people. If you’re not seeing good conversion rates on the products you are selling, maybe it’s time for you to do some re-designing of your website. But, where do you start and what should you re-design? How will you know if you’re doing the right re-designing? Here are some basic re-design elements you can do to improve things on your website:
· Always start with designing above the fold
You should always start your re-design above the fold. What do I mean, “Above the fold”? Above the fold is an old newspaper term. Above the fold means everything you see when the newspaper is folded in half. So, for your website, it means everything a visitor sees before scrolling. This is the most critical part of your website and everything that you have incorporated above the fold will determine how long someone will stay on your website.
What should you have above the fold?
If you have an e-commerce store, you would place your most popular selling products above the fold. Also, any special deals that you have on your products should be mentioned above the fold.
If you offer a coupon or a unique selling point (USP) on your site, make sure that visitors can see it above the fold.
If your e-commerce store has a log in system, another great idea is to list a customer’s recent purchases above the fold, usually put on the right hand side.
· Make it easy for your customers to checkout
How do you make it easy for your customers to checkout? Don’t make them fill out a real long registration form.
Instead of a real long form, only capture the information that you really need to complete the sales process. You can also ask for additional information, but make the additional information that a customer needs to provide optional. Or, when a customer places an order, instead of getting their email and password information first and then going to the credit card portion, just give your customers one screen and capture everything on the credit card screen.
Your Add to Cart buttons should always be visible on all pages of your website. This makes it easy for a customer to see how much they are spending while continuing to shop. Always make sure that your customer knows what to do next.
· Optimize your website so that your future customer trusts you
This is really big on the internet. People won’t buy from someone that they don’t trust. So, how do you optimize your website for trust? Well, one way is color. Believe it or not, certain colors, like blue, have a tendency to increase trust. However, other colors do the same thing depending on who your target market is and also the average age of your visitors.
Another way to instill trust is to have the Better Business Bureau, Hacker Safe and SSL certification on your website, again, above the fold. You can also put them in the footer of you website, making sure they are clearly visible.
· Have plenty of features and products on your site
It is difficult to know just what your customers want, unless you ask them. Ask them what they want to see on your site. Is there a particular product or product line that is popular that you don’t have on your site? Maybe they have a suggestion as to how to make your site more user- friendly. You won’t know unless you ask them. Feedback from your customers will be crucial to your online business success.
To summarize, when you decide to do a re-design of your site, you always need to start above the fold. You want to convey to your customers that they can trust you and you want them to see that your site is special. Put your best foot forward and put your best products and product lines up front. Cut down the time it takes your customers to buy something from you and ask your customers for feedback and suggestions on how you can improve their stay on your site.
29 AugHow To Redesign Your Website To Increase Traffic
17 AprHosting Multiple Domains on VPS
Hosting multiple domains on a Virtual Private Server (VPS) is a great way to establish a web presence. If you only intend on having one website then this point is moot, but if you are bent on becoming a web guru, you will likely need more than one website to do this.
A disadvantage when it comes to shared server sites is that you would need to pay for additional domain names as well as the additional server space. The advantage to VPS hosting is you can purchase one virtual private server and outfit it to meet your web hosting needs. Again, the domain names will need to be purchased but they will be considerably less in this option.
When dealing with multiple domains on VPS you are offered the utmost in efficiency and convenience. You are able to handle all of your domain names using one control panel which is another convenient feature. Multiple domain hosting through your VPS offers you a greater web visibility.
Your web presence can be expanded and you can bring people your own points of view in many different ways. You can set up a news content site, a web directory, an e-commerce store. You could also set up a site to promote your pay per click earnings. Using the Fantastico application you can make use of your multiple domain sites and you can add your own words of wisdom through blogging, forums, photo or video galleries, or support centers for those who need them. Using multiple domains can allow you really expand your presence online.
As far as cost goes, your multiple domain names should not cost you any more than what it would if you bought them with shared servers. You can purchase domain names through the hosting company who uses established companies to bring more traffic to your site.
Once you have these multiple names and your domains become active you can manage them easily through the control panel of your VPS. Depending on your VPS host you can set up email accounts, FTP accounts, databases and sub directories for each domain.
There are many affordable packages available online, it only takes a little research to find them. The prices for VPS and multiple domains should be only a little higher than shared server hosting plans. Finding the right service provider for your domains could mean the difference between you being just another internet blogger and you becoming the next online sensation.
31 JanA beginner guide to choose web hosting
You know, generally most people do not have a personal web page or a business web site. But there may come a day when you feel the urge to promote a product or invention or just share your thoughts with the online world. There is thousands of web hosting to choose from out there. So, how do you go about choosing the right one webhosting for you and do it without getting ripped off in the process? You ma feel that you do not have enough knowledge or experience to get a web page or web site up on the Internet. You may afraid to even try. And then, how do you get the start?
You may get the guide from the webhosting review. You can find so many web hosting news there. It is the place for you to get all of the information of the web hosting companies. You can compare one to each others. You can compare them based on thecriteria you have made. You can make your personal Website which can be contained on of those below:
- Picture Gallery
- Discussion Forums
- Blogs
- E-Commerce Store and Shopping Cart
- Guest Books
- Mailing Lists
- Polls and Surveys
- Content Management
- Contact Management
- Auction Site (Similar to E-Bay)
- Website Building Tools
- FAQ’s
- Wiki’s
When you choose for a web host, be sure you notice about the band widht they provide. You may also consider ther cost per year, the uptime, the reliability, and the reputations. You can get enough information about reputations from the comment of the ones who have ever tried the web hosting companies’ services.
Sometimes perhaps tou find a web hosting article which contain a sponsor name. You should be aware with the information there because they may persuade you in purpose, not based on the objective judgement.