13 SepJob Interview Tips for Sales: What’s Your Sales Style?

Are you in a sales role? Or trying to get a better sales job? If so, what’s your sales style?

Do you even know what I mean by that? And if you do, can you communicate that to a recruiter or a hiring manager who’s considering you for a new position?

In my role as a medical sales recruiter, I interview sales people every day, and I will commonly ask them what their sales style is, or what sales approach they have in order to be successful. It’s always amazing to me how many candidates, even some who have been selling for up to five years, can’t communicate that.

They’ll talk about building relationships and follow-up and things like that, but that’s not a real selling style, so I want to encourage you, before you go into interviews, or start looking for a job as a sales representative, to figure out what style you use, and to be able to communicate that in a very professional way to someone like myself, either a recruiter, or a hiring manager.

For instance, if I were to be asked that question, I’ll tell people that my particular selling style is called SPIN Selling, from a book by Neil Rackham.

It’s an excellent distillation of how great sales people are successful. It does a good job of explaining how different size sales require different processes.

SPIN stands for Situation, Implication, Problem, and Need. It’s a very simple style, where I look at what exactly is going on with my customer, what their problem is, and how it is either going to negatively affect their business, or cause them to miss opportunities, and then I can bundle my solution in a way that’s very specific to the problems and issues that they are experiencing.

You don’t have to use SPIN Selling, of course. But if you can talk about your style and how it fits into the sales process required for your product, you’re ahead of the game.

Good communication skills are a hallmark of a truly great salesperson. If you can’t talk about what you do and why you do it, you won’t inspire confidence in a potential boss. So, if you’re a sales rep for any industry, not just medical sales, you really need to be able to communicate what your style is. Think about that, work out how to articulate it, and practice, because if you want the job, you need to be able to communicate your skill sets in your next sales interview.

03 SepInternet Marketing – Building Customer Relationships For Your Online Business

Although online business is conducted virtually, your customers are still real people that you have to build relationships with. If you want your business to succeed, reaching out to your customers with a friendly face is very important. That way, you’ll be able to tell which areas need improvements and crucial changes. Keep these simple steps in mind and you’ll be able to imprint your business on your customers’ minds.

Realize your potential in Internet marketing. The Internet is a profitable avenue that has generated success to a lot of people. Find your place and decide what areas to explore to boost the growth of your business. The Internet holds no geographical barriers and you have a chance to reach out to everybody who has access to the Web around the world. Take a look at all options open to you and grab each chance that gives you greater benefits. You can market your business through your website, auction sites or other online stores.

Educate customers while marketing your products. Let’s face it. The Internet is the ultimate source of information for millions of people around the world. Before they do any purchasing online, they would like to know first what kinds of products are the best for them. Why not give it to them while they’re visiting your online business?

If you’re selling shoes, give them tips on everything shoe-related and more. Prod them to buy your products and let them see why your products are good through your articles. Do not be pushy, though. Let them know that there are other products out there that are as good as yours to earn their trust and loyalty. It’s nothing short of begging for sympathy but nothing pleases a customer more than a little honesty.

Assure customers of their utmost privacy. Scams are swarming the Internet and customers are always wary of doing online shopping for fear of having their personal information violated. Provide privacy policy clearly or better yet acquire legal validation from your local business bureau.

09 JunInternet Marketing – How to Find New Clients Online for Your Business



To find new clients online with internet marketing you need to work out where they hang out online. Then go to them. The main thing to remember with marketing your business online is you need to go to where your client is, rather than waiting around for them to come to you.

Look for discussion boards

These are like online bulletin boards with people posting questions or discussions and anyone who is a member can reply. Find some which talk about the sort of business you are in, and start posting. Share your knowledge for free and give people good reasons to look for your business. Put a link to your site or blog on the bottom of the post.

Start a blog

Blogs are free and are another effective way of demonstrating your knowledge to your target market. When you are posting valuable information, other people will connect with you and follow what you post. This is great for building relationships with your existing clients, as well as building links with potential new clients. And that’s the key-relationship marketing is King.

Set up a Facebook page

It really doesn’t matter what you think of Facebook and social networking, if your clients are using these, you need to be at the party too. You will find that many of your clients have their own pages. Give them a good reason to connect their profiles with yours so you can let them know when you are running special offers or introducing new services. Make sure you have your Facebook and other social networking sites on all of your internet marketing pieces to make it easy for your clients to connect with you.

Use Twitter

Twitter can be connected to your blogs and your Facebook page, and is an easy way of making quick updates for people you are connected with. Like Facebook,these could be special offers or other news about your business. They could even just be keeping customers informed about opening hours, or any other news about your business you want to get out there. All this builds up a closer relationship with your clients-and relationship marketing means a higher instance of client loyalty to your business.

Use these social networking services as part of your internet marketing strategy to help you to find new clients online for your business, and to keep in touch with the clients you already have.

09 AprOnline Marketing: Checklist of Where to Begin



The world of online marketing is vast and seemingly chaotic. People are always asking me where do I begin to penetrate my marketplace and direct limited resources to be most effective. Fear of the unknown, paralyzes companies into developing a cohesive marketing strategy. Businesses do not have the ability or resources to blanket the globe, so they need prioritize goals for strategy development. Here are a few tips or guidelines on how to best leverage online marketing:

Knowledge Is Power

Where are consumers looking for your type of product or service? Leveraging niche sites for your industry will help to expand your reach. Consider attaching your business to search- and social-friendly sites like Yelp that has 11 million product and service reviews, UrbanSpoon or YellowPages.com. These sites help consumers narrow search, offering better and more relevant results. Next, check for multiple ways to participate. Does the network have a listings service, forum or message boards?

Use Social Media

Being part of a social network will increase your exposure. Facebook, Twitter, YouTube and Linkedin are essential to your overall marketing mix. Being active participants will pay dividends in building relationships that will lead to sales. They are also great forums to go viral and spread your marketing message. In addition, many social sites have Q&A discussions that are perfect vehicles to showcase your expertise and to help inform potential customers. The more you participate, the greater the exposure and the more influence you will have.

Go Mobile

Mobile marketing is growing by leaps and bounds. With so many global consumers on Smartphones and on the go, ignoring mobile is a huge missed opportunity. To increase your mobile presence you can:

1) Have a business listing on Google Local and Google Maps

2) Post your listing on Foursquare and Gowalla

3) Join relevant, industry niche sites that are conducive to mobile platforms

4) Encourage customers to create reviews on Yelp via Smartphone.

5) Explore adding a promotion on Groupon

Check Your Listings

Do make the mistake of believing that all your listings on the Internet are accurate. Misinformation is epidemic online, so review your site and make sure you have accurate contact information. Look at local sites like the Chamber of Commerce, BBB and YellowPages.com for accuracy.

Review Your Keywords

One of the most neglected areas of online marketing is keywords. Periodic review of keywords, both short and long tail, is essential to finding you on search. Check your competition to see what keywords they are using and adjust your copy accordingly. Content on your site needs to reflect how people search for your industry. This is best managed via proper SEO and keyword analysis.

Following this checklist will help you generate the right kind of traffic and expand your customer base. You can’t do everything all at once, but implementing these few recommendations will give you a great push in the right marketing direction.

23 FebNetwork Marketing Using the Internet



InterNetwork Marketing…

Internet-Network Marketing…

MLM online…

It doesn’t matter what you call it. All that matters is that you begin to see the kind of leverage the Internet can give you when building your business.

The Internet allows average people build massive downlines in less than 2 years. Normally in traditional network marketing it would take 5-10 years to build any kind of decent residual income. What the Internet does best is create efficiency- efficiency simply means you save time.

If you aren’t using the Internet to help aid you in building your network marketing business then you are going to be left behind. It is too powerful of a tool to ignore.

O.k. so let’s say that you already realize the significance of Internet-Network marketing. But, you don’t know where to begin. After all, the Internet is a big place and there is a ton of information. So how do you effectively use this tool without getting lost and confused?

Glad you asked.

First let’s dispel some myths about Internet-Network Marketing:

1. It is easy. This couldn’t be further from the truth. Building a business is NEVER easy. It takes dedication, commitment, persistence, and consistency. What the Internet does is create LEVERAGE. So if you are willing to put the work into it at first… over time it gets easier and easier.

2. It is 100% automated. You’ve heard it, “Build your downline without even picking up the phone”. Maybe you’ve heard of “The King Of Never Calling A Lead”. Well, sorry to burst your bubble, but no business will last without building a relationship. And building relationships require that you pick up the phone, you email your downline, and you meet them periodically to see them face to face. If you just want to hide behind a computer then good luck… cause it won’t work! But, the good news is that if you plug into a proven marketing system it can automate 90% of the work. So again, the Internet does provide HUGE leverage.

3. You can’t build relationships through the internet. Oh really? I am always amazed when I hear ignorant networkers tell me this. The fastest growing trend on the Internet happens to be Social Networking. Hmmm… interesting… Social NETWORKING. Facebook, MySpace, YouTube, and many just like it are the buzz on the Internet. Why? Because people are realizing that connecting with other people around the world has never been easier than through the Internet. People are meeting their best friends through the Internet. People are meeting their spouses through the Internet. And you don’t think that you can meet your next potential distributor through the Internet? Of course you can! The Internet actually increases the relationship aspect if used properly.

4. Retention is low. Well, retention is low anytime a new distributor feels disconnected. If you plug your new distributors into a good internet marketing system than you will actually increase retention. Remember, the marketing system is EVERYTHING! If you are part of a company that does not have a good marketing system… then go find one that does!

Alright, I could go on and on about different myths I’ve heard over the last couple years from people who are just plain ignorant about the Internet.

But, I want you to know that anyone who plugs into a good online marketing system can build a very successful network marketing business. Times are changing- and they are changing for the better. You and me have a lot better chance to succeed today then ever before in history. You just need to learn how to harness the power of the Internet!

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