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If you own a small business, getting your name out in the marketplace is critical. Internet marketing for small business is probably the most important thing you can do for success. In order to really accomplish what you want, you’ll have to repeatedly advertise and create brand awareness.

Many studies have shown that it can take up to 7 times of someone seeing your name before they’ll buy from you. People buy from those that they trust. They probably won’t trust you until they’ve seen your name a few times. This creates the impression of consistency and longevity in their mind. The first time they see your name they won’t know if you’re a “fly-by-night” operation or in it for the long term. This is why internet marketing for small business is so important.

With so many options for internet marketing for small business, how do you know which options to use? The truth is, there is no right answer for that question. You should try several different methods and see which ones you feel comfortable with. You should never try a method that doesn’t fit well with your business plan. For example, if your business is meant to be a very respectable, professional product, you probably wouldn’t want to make an infomercial with a screaming promotional guy. This would send mixed messages to your customers and confuse them.

When you get started in internet marketing for small business, you will become aware of the many options that you have. One of the best methods is pay-per-click advertising. This method brings you traffic instantly and is implemented by search engines like Google and Yahoo. When someone types in a search term that is related to your business, you can make it to where your ad appears at the top of the page. The great thing about this type of business is that you can completely customize it for your goals. If you only want to spend $5 per day on advertising, you can do that. If you only want to market to people in your geographical area, you can do that as well. It can be completely tailored to your needs and you only pay for people who visit your site.

Another form of internet marketing for small business is article marketing. This type of marketing involves submitting articles about your area of expertise to article directories. This type of marketing is great because it helps establish you as an expert in the field. It is completely free and it has huge potential. When e-zine editors need unique content, they go to these article directories to find it. If they publish your article, they’ll have a link to your site at the bottom of the article. This means that everyone who gets their publication will have a direct link to your site. It is a great way to drive highly targeted traffic to your site.

Here are some advantages of e mail marketing:

1. Marketing using e mail is a great way to advertise your business and communicate with your customers. It is, on the whole very economical and can help greatly in creating brand awareness and visibility. It is much more effective and less time consuming than other direct marketing strategies.

2. Email marketing has a good response rate from 5% to 35% this depends on the type of industry, how it is formatted and how it is operated. These response rates are very good compared to other direct marketing methods.

3. When your customer subscribes to your email list, the information you can gather about their wants and interests, is important when you are considering on what products you want to offer them. With emarketing you also get a very targeted market, the reason for this is your customer has shown an interest simply by subscribing to your e mail list.

4. It is quick and efficient unlike the conventional marketing like direct mail, which can take up time to construct and implement. Opt in email list marketing on the other hand can be up and running in a matter of days and not weeks, also response times are much faster than other conventional direct marketing methods.

5. Informational products such as ebooks can be down loaded immediately when you submit the information asked for.

6. Email can be sent automatically by using an autoresponder, they are easy to operate and can contact thousands of customers with just a click of a button. Autoresponders can be set to send emails at a specific time and day twenty four hours a day seven days a week.

Here are some disadvantages of e mail marketing:

1. Spam is a big problem, but thanks to anti – spam programs and email servers, emails can be filtered and sent to a spam folder. Be aware that some emails which might be considered as spam could be legitimate emails, so check your spam folder on a regular basis.

2. Your email marketing messages have to be short, quick and to the point you should not try to describe your product in great detail. This tends to curb creativity, but you can put your creativity and advertising expertise to good use in your website.

3. Some small businesses do not realize the power of email marketing therefore do not use it to its full extent, and miss out on a lot of good business opportunities.

Everybody can take advantage of email marketing as an advertising tool, no matter what size of business they have. Keep these e mail advantages and disadvantages in mind when you construct your next e marketing campaign. Good luck.

Mobile Marketing Strategies Using QR Codes

Mobile Marketing Strategies Using QR codes exploit the benefits of both platforms. First, Mobile marketing strategies make use of a fast and easy-to-setup promotion campaign medium that can both reach a global audience while retaining its local targeting if deemed a better strategy. It is also cost effective, in that, cell phones are almost universal, making it easy to build quick, widespread brand awareness without much expenditure and effort.

Furthermore, mobile phones provide 2-way communication not limited to calling but text messaging as well. Next, QR code marketing strategies are a spin-off of mobile marketing, and therefore, can likewise provide a cost effective platform for reaching customers. It does not require the costs of print collateral yet can be just as widespread. One approach to using these strategies is to use the different QR codes for multiple promotions. You can easily distinguish the results of each. For example, newspaper ads with these codes can point to a coupon for a discount on your website as well as open the website itself. On the other hand, a different code used on another ad can lead to your contact information or a direct call placed to your business. You can even have the code open the smartphone’s internet browser to a page you set up to capture their email and SMS text information.

Other mobile marketing strategies using QR codes you may consider are to use people’s natural curiosity by making QR codes very visible outdoors. Calvin Klein, for example, has put these codes in the nation’s spotlight using massive billboards in Times Square. On a smaller scale, your strategy can utilize building wraps, street furniture, vehicle wraps, and simple window decals.

The best strategy for the retailer who relies on daily foot traffic for sales, is to place a QR Code in their store window right by the front door. Have this code opt-in the customer to your loyalty club so that you can market to them directly using email or SMS texting. To learn more about this, go to YouTube and search for a 15 minute video by QRscanit. You will be amazed by the inexpensive but powerful use of this latest technology.

If you have a smartphone, search your app store for a free QR scanner and download it. Then, read below about how to find my book titled, QR Codes and Mobile Marketing for the Small Business Owner; you will use the scanner. You can download it for free at my website for further information on mobile marketing.

I wish you the very best success using these amazing codes in your marketing efforts.

Michael Weir
QRscanit, Inc.

Online Marketing, also known as Internet marketing or Search Engine Marketing, is the present and future of business advertising. While many may see it as a relatively new technique, many businesses also understand its power in building brand awareness and online presence is steadily gaining ground. Every day, more and more businesses implement Internet marketing strategies to improve their companies’ standing against their competitors. If you are new to Online marketing, you’ve probably asked yourself ” What is Internet Marketing?” “How does it work?” “How do I start using this marketing technique for my business?”

What is Online Marketing?

Since the birth of the Internet, digital media has become popular not only in the field of entertainment and arts but also in advertising. The popularity of digital media resulted in the birth of a powerful advertising tool: Internet Marketing.

Search Engine marketing is more affordable and easier to implement as compared with the traditional methods of advertising. Some of the most note-worthy advantages of Internet marketing are as follows:

- Advertising expenses are greatly reduced.

- Businesses are able to allot time for other matters as Search Engine marketing is very easy to plan and implement.

- Communication with customers are greatly improved as Internet Marketing gives both actual and prospective clients more ways to get in touch with businesses. This makes your company’s customer service more efficient in addressing issues made by your clients.

- You are able to improve your brand awareness and your business’ online presence

- You have more control over your marketing strategies and are able to monitor the success or failure of your online marketing campaign. With real-time monitoring of marketing data and results, you are able to make the necessary changes to improve your Internet marketing campaign and correct any marketing errors.

Because millions of people are online every day, the Internet became an effective platform for advertising products and services so much so that online marketing is now considered as an integral part of any marketing effort.

Different Types of Online Marketing Strategies

Implementing an online marketing campaign for your business starts with choosing the kind of Internet marketing strategy you want to use for your business. Here are some types of online marketing techniques you may want to use for your company:

- Email Newsletter Marketing
- Article Marketing/ Search Engine Optimized content for websites
- Pay Per click advertisements, Ad blocks or Ad text links
- Link exchanges
- Social Media Marketing

You may use one or all of these techniques to increase your company’s online presence and improve your product’s brand awareness. Your choice of strategy may depend on the kind of business you are managing, the most convenient technique for you to implement and/or the available resources you are willing to use.

Online Marketing is a concept that resulted from the improvement on Internet technology and rise in popularity of social media. Its effectiveness in helping you expand your company’s client reach depends on how efficient you are able to use this technique to your advantage. Just like anything else, it is important that you have an idea of the ins and outs of Search Engine marketing before implementing it. With proper use, Internet marketing can easily make any business successful.

Mobile marketing is gaining popularity among business owners. Here are some advantages of marketing via mobile messaging over a conventional marketing strategy.

1. Affordable. SMS marketing is more affordable than conventional advertising campaigns.

2. It is simple to set up and manage. You can launch a mobile campaign in 24 hours.

3. Interactive. It allows you to interact with your target market at an individualized level. Have an open communication with your customers and hear what they have to say about your business.

4. Gain control over messages. You can control the messages you send to your customers so they get the information they need when they need it like a lunch promo text message a few hours before lunch time.

5. Receive prompt consumer responses. Because you send opportune messages, your consumers are able to respond accordingly.

6. It promotes brand awareness through proper marketing integration. A mobile campaign is easy to integrate with the current advertising strategy that you are using.

7. Your customers can choose the information they like to receive from you. This way, you can be sure your messages are always read and not trashed or treated like a spam mail.

8. Text message marketing helps you build a loyal consumer population by making sure your customers are always informed about your business.

9. It easily attracts new customers. A single text message can be forwarded to tons of people, especially if you are offering a very good deal.

10. Track customer responsiveness to your ads. With mobile marketing, you can track your campaign’s progress and easily change it if you’re not getting the response you want to have.

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