Sitting Nail Let nail salon for your polished nails is no longer exclusively for women. In Japan, Men’s Beauty Market is growing rapidly, more and more men began to patronize nail salon, while in appearance to relax. They have gradually modified appearance as a kind of social etiquette, active pursuit of higher Life Quality, looking for work and personal life balance.
In Tokyo does not look like a set of nail salon for men, the 61-year-old Mr. Igarashi sat relaxed demeanor he often sat in a chair, with the other female customers to enjoy the nail salon Service . Igarashi said: “For a long time, I feel very embarrassed men nail, but in the end I was afraid to come here to nail.”
Igarashi first visit, the nail salon is a three and a half ago, and since then he should patronize this month called “fast Nail” nail salon for less than 3,000 yen (about 26 U.S. dollars ) receiving nail services.
Today, more and more Japanese men and Igarashi, become men in a nail force. These people are willing to invest time and money in the “face Project “, To improve their work-over, disheveled and tired of the image.
Experts pointed out that increasing the number of single men, married at age, the declining birth rate, the husband and wife work outside the home, and social factors also change so that men get more freedom, more time and energy can be Investment To them.
Japan’s Kyodo News quoted DELTA Research The company’s survey data reported that the Japanese male cosmetics market is estimated that output in 2006 to 2007 to reach about 1.033 billion U.S. dollars, compared to 2004 increased by 1.6%.
Report that Japan set up a beauty salon for men in 2006 output of about 2.9 million, compared to 2004 increased by 16.7%, 8.2% of the total market share of beauty.
DELTA Shiro Hirose, senior researcher (phonetic) said that male beauty market is not fleeting speculative market, but a rapid expansion and long-term prosperity to the market.
Tokyo recently introduced a number of shopping and leisure centers not only provide clothing for men, skin care and makeup products, but also offers a variety of quick bath service. A company called “Quomist” men leisure goods chain in the shop to open salon, where men spend only about 8.7 U.S. dollars, and just 10 minutes can get eyebrow shaping and nail services. Since opening last April, Quomist three stores in Tokyo, sales of more than 50% of the target customer is mainly between the ages of 25 to 40 men.
More and more Japanese men to spend money and time to nail salon, they seek not only their appearance, would like to get relaxation and inner satisfaction.
In the report, Hirose wrote: “To ensure the growth of men’s beauty market, the major challenges we face is how to use some new features, such as helping clients to relax, promote good health and so on to attract new customers. “
Plazastyle is Quomist chain’s parent company, the company’s sector manager for water for treatment (phonetic) that the modification has become Japan’s men face a social etiquette and daily habits, especially in women, “a more careful look under. “
In Tokyo 1 Securities Companies to work Stock Suzuki dealer Feng (transliteration), aged 41, he told reporters, his work has paid high, but very hard, so he frequented nail salons, in the spare time to relax.
Japan Research Institute senior market consultant Noda, Kyoji (phonetic) said: “Now, men are from the traditional values and social commitment to the liberation, the pursuit of a better quality of life and achieve balance between work and private life . ”
