Archive for May, 2008

30 MayWhat Is Page Rank And Why Do We Want It?

Everyone seems to be scrambling around trying to get links on websites with a high google page rank. I see lists of people posting on freelance websites, “I need 100 inbound links with PR5 or higher!”, “Inbound Links needed from PR3 and above websites”, etc. etc.

I get emails from webmasters all the time wanting to trade links with me because I have a higher pages rank than they do. I have to use all sorts of filtering methods in the Webmaster Forums I manage to keep the spammers from posting links in the forum because it has a high page rank.

The spammers keep coming up with new nicknames and websites, and even new ip addresses. Getting their link on a high pr website or forum is so important to them they are like roaches after leftover cake in your kitchen at night. (I hope you don’t really have roaches . . . or spammers.)

The funny thing is that I don’t even see the posters on the freelance sites even adding that the links need to be from related websites. Just any link on a page with high page rank.

According to Wikipedia.com “PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine. Its properties are much discussed by search engine optimization (SEO) experts. The popular search engine Google to help determine a page’s relevance or importance uses the PageRank system. Google’s founders Larry Page and Sergey Brin developed it while at Stanford University in 1998.”

However, examine search results and you will find that page rank isn’t the only determining factor in search engine placement, although it has value and is part of the algorithm. Let’s do a search on SEO in Google.

Site 1: PR7
Site 2: PR0 – doesn’t have anything to do with search engine optimization
Site 3: PR4
Site 4: PR6 – Wikipedia reference to search engine optimization
Site 5: PR6
Site 6: PR6
Site 7: PR6
Site 8: PR4
Site 9: PR5
Site 10: PR7

Hmm a PR0 website is number 2. Now these were SEO websites, so the people there know how to get page rank so lets don’t just use one example. Lets try a search for something neither as competitive nor likely to draw professionals to optimize websites for. How about Cereal?

Site 1: PR7
Site 2: PR5
Site 3: PR5
Site 4: PR4
Site 5: PR5
Site 6: PR6
Site 7: PR5
Site 8: PR4
Site 9: PR6
Site 10: PR4

While they all have decent page rank on those search terms, the websites are not ranked in the listings in order of page rank. Elementary my dear Watson, but what exactly is page rank then and why do we want it?

According to webworkshop.net, “PageRank is a numeric value that represents how important a page is on the web. Google figures that when one page links to another page, it is effectively casting a vote for the other page. The more votes that are cast for a page, the more important the page must be. Also, the importance of the page that is casting the vote determines how important the vote itself is. Google calculates a page’s importance from the votes cast for it. How important each vote is is taken into account when a page’s PageRank is calculated.

PageRank is Google’s way of deciding a page’s importance. It matters because it is one of the factors that determine a page’s ranking in the search results. It isn’t the only factor that Google uses to rank pages, but it is an important one.

Notes: Not all links are counted by Google. For instance, they filter out links from known link farms. Some links can cause a site to be penalized by Google. They rightly figure that webmasters cannot control which sites link to their sites, but they can control which sites they link out to. For this reason, links into a site cannot harm the site, but links from a site can be harmful if they link to penalized sites. So be careful which sites you link to. If a site has PR0, it is usually a penalty, and it would be unwise to link to it.”

One correction I would make to that. A PR0 is not likely because a website was penalized. If the page rank is grayed out in your Google toolbar when visiting the site it might be because of a penalty. If you built a website today, it would have PR0 and not because you have been penalized.

This website and others also claim to have a formula for calculating page rank. I don’t believe those formulas are correct. No one outside of Google has the correct formula. This is not an exact science that you can say x number of links from x number of websites with page rank of x will give you page rank of x. Any of these people with formulas claim that they can do this are simply misleading people or misleading themselves.

The facts that we do know about page rank are;

1. One-way inbound links from websites with topics that are related to your website’s topic will help you gain a higher page rank.

2. Other one-way inbound links from pages with high page rank but unrelated topics do help a little, but not nearly as much.

3. The number of links outbound from the website that links to you also determines the value of the link. A related website with 10 outbound links that links to you is much better than a related website with 100 outbound links that link to you.

The website I referred to above loves to state a lot of things as fact, such as,

“Fact: A website has a maximum amount of PageRank that is distributed between its pages by internal links.

The maximum PageRank in a site equals the number of pages in the site * 1. The maximum is increased by inbound links from other sites and decreased by outbound links to other sites. We are talking about the overall PageRank in the site and not the PageRank of any individual page. You don’t have to take my word for it. You can reach the same conclusion by using a pencil and paper and the equation.

Fact: The maximum amount of PageRank in a site increases as the number of pages in the site increases.

The more pages that a site has, the more PageRank it has. Again, by using a pencil and paper and the equation, you can come to the same conclusion. Bear in mind that the only pages that count are the ones that Google knows about.

I dispute both of those “facts”. I cannot get a page rank of 30,000 in my article directory although I have 30,000 pages in it that have been indexed by google. Again, an elementary conclusion.

There are seo gurus who will tell you that the higher the page rank the deeper Google will crawl your website. Maybe. Google doesn’t say that is the case though.

Also important to keep in mind that search engines crawl and index webpages not websites, that is why your page rank may vary from page to page within your website.

Good internal linking and navigation can help distribute page rank well throughout your website. Your index page is the most important page Google indexes and your other pages will inherit some page rank from your index page because it is linked from there.

I have one website that is a PR4 on the main page but contains several PR5 and PR6 webpages in the interior of the website proving that Google ranks webpages individually.

When you are doing your link building campaign, do it for more than just the index page. Put links out there for your interior pages as well.

Webmasters and individuals will link to quality content and quality content is the single best way to higher page rank and search engine listings. Content is still king. Links are not king.

People link to articles and content that is original and well-written and that contain quality information not found elsewhere. Google also ranks webpages higher in listings that have quality content. That’s why it is still the best SEO method there is.

30 MayHow Free eBooks can Explode your Affiliate Income

There are many free ebooks available online today. Some are very informative and provide valuable information. These are the ebooks you need to capitalize on. Others are pure garbage. There are authors who think “free” and quality don’t belong together. Keep away from these books.

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 Whatever you you promote or write, make sure it’s good quality. If you don’t like it or find it useful, why would anyone else?

What’s the Secret to Making Money with Affiliate Products?

Most experienced affiliate marketers earn income by creating free unique reports or ebooks that examine a specific topic.

Anyone can do this. All it takes is research, unique content, and a little imagination.

Whenever someone reads a free ebook and purchases a product from an affiliate link, the marketer earns a sales commission.

The problem is you do not have the time to explain to them the value of the products you are recommending.

What’s the Solution?

The solution, you can produce an ebook that discusses topics related to your product. Of course the affiliate product will be an extension of your product. This ebook should be minimum 5 pages, and up to 15 pages long.

In reality, it is quite easy to write a 5-15 page ebook that is informative and useful, while still having potential for a profitable affiliate marketing income. In this ebook, talk about a topic that relates to your product.

From there, try to provide any or all solutions to the situations your readers may be experiencing.

How Do I Find a Topic?

You need to find a topic where you can simply create at least five pages of content. The best way to do this is to explore forums that pertain to your product.

Many individuals will post comments on forums. Your job, provide the answers to their problems.

Try being part of a forum group. Not only can you participate in the discussions, you can also get referrals. The opportunity for potential customers is there as well.

How Do I Find Related Affiliate Products?

If you look hard enough, you will find that somebody has already created a product that provides a solution to the problems people are having.

All you have to do is find this product and become an affiliate. Seeing that you want the best results from what you are offering, you may want to get some feedback from others who have used the product. Again, use forums.

After looking at the forum and support material, you can easily create your ebook. Most affiliate programs have marketing material that you can use to help create your content.

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 What’s My Main Focus?

You will talk about the problem and ways they can find the solution. In this free ebook, you will discuss the topic in general terms. You will refer to your product, not too often though. The key is to talk about the benefits of using the product without obvious sales talk or being too pushy. Just mention it enough to peak their curiosity. This should lead them to your site.

 

30 MayReverse Mortgages: An Introduction

A reverse mortgage is a loan specially designed to help people in their retirement to utilize the equity in their homes to their benefit. The program is specifically designed for people aged 62 or older that have considerable amounts of equity in their home or whose home is already paid off.

When you obtain a reverse mortgage, the lender provides the home owner a lump sum or monthly payment based on the available equity in the home. If the home is not paid off at the time of application, proceeds from the reverse mortgage will be used to pay off the home. A reverse mortgage can be the only lien on the home at any given time.

Recipients can use the reverse mortgage payments as a way to supplement their retirement income, or they can take the lump sum payment to pay bills or purchase a new home.

There are no monthly payments required on a reverse mortgage loan. Payment is made on the loan by selling the home after the owner leaves its possession. This may come through moving to a new home or passing away. After the owner is no longer in residence, the lender will place the home up for sale to recover the amount, plus interest, it had lent the former owner.

During hard economic times it may be difficult for the lender to recoup all of the loan from the sale of the home. In this event the lender may look to the heirs for the remaining balance of the loan. This scenario can be avoided by purchasing mortgage insurance through the Federal Housing Authority (FHA) at the time the loan is made.

All applicants will be required to go through credit counseling before they are approved for the loan. While credit worthiness is not a factor in being granted a reverse mortgage, because there are so many different types of reverse mortgages available, the applicant must be educated on their specific loan. It is a consumer protection rule that has helped many avoid selecting the wrong type of reverse mortgage.

Realtors may recommend using a reverse mortgage to purchase a new home because it allows the borrower to purchase their new home without having to wait to sell their old property. The borrower can simply move from the old home and the lender assumes the home and all responsibility to sell it to cover the loan.

30 MayThe Benefits Of Using Name Tag Ribbons

When you have a trade show, conference or other event looming, you will want to be able to identify yourself, have an easy, quick and convenient way of recognizing others and just add a touch of fun to proceedings for your attendees or guests.

Name tag ribbons are also a great way to give some exposure to your sponsors, or are effective even just as a lighthearted icebreaker.

The range of name tag ribbons from which you can choose

There is a wide range of types of name tag ribbons out there for you to choose from to make your meeting, registration, conference or trade show the most productive and pleasant experience that it can be.

These include stacked ribbons, which allow you to professionally stack a number of ribbons onto each other. Also available are tail-type ribbons: these help to make your board members particularly visible, while also not abandoning the traditional look that makes them so suitable and impressive at a wide variety of events. Roll ribbons are another popular option: these are commonly offered in different widths, while there may also be super-soft and double-faced satin versions that are delicate and ease the process of bow-tying. Ceremonial ribbons and heavy brass and metal ribbon cutting scissors are even available, and add a classy touch to any ceremony.

Also available are woven logo ribbons, both vertical and horizontal, which feature your chosen artwork woven right into the ribbon, while flag-a-ribbon awards are also popular, and provide a great means drawing attendees’ attention to VIPs or designated helpers.

Lastly, you may also want to shop for ribbon caddies, cases and organizers. These are a great way of organizing, protecting, storing and transporting your ribbons. At your registration table, it may be possible to snap smaller organizers together side-by-side to make a larger caddy for ribbon distribution. Larger organizers may place a particular emphasis on durability, and come with such features for additional convenience such as thumb notches and carrying handles. They may even be able to hold other on-site essentials such as push pins or paper clips.
Where to buy name tag ribbons online

When you are looking for a website that sells name tag ribbons, you will have several key priorities. Firstly, you will want to find somewhere that sells ribbons at affordable prices. Secondly, you will want to find somewhere that has a wide range of different types of ribbons. Of these, there will hopefully be a wide range of fascinating designs to match every company’s needs, values and appropriate mood for an upcoming event, with plenty of opportunity for customization.

A good company will ideally stock everything from stacked name tag ribbons, vertical tail-type ribbons and ribbon organizers to roll ribbons, woven logo ribbons, flag-a-ribbon awards and full color ribbons. You should be able to choose from a range of ribbon and foil colors.

Lastly, you will also want a company that prides itself on good customer service, and on responding flexibly to your needs. They should also be able to offer you both speedy and affordable delivery.

30 MayGetting To Know Top Ten Sales Advertising Jobs

Sales advertising is a harsh field to approach? That’s a misunderstanding! The top ten Sales advertising jobs list is avaible for you. Don’t be late to bag one in!

 

• Advertising Sales Manager

If you are interested in permanent jobs that are well paying and entail sales, then this is the job for you. You can try out for the post of Advertising Sales Manager. Sales managers are entrusted with the job of training, directing and supervising the sales staff that has been put under his leadership. They are required to ensure the proper functioning of the sales department by setting goals, and quotas and motivating the sales workers to achieve the same. They decide upon the goals by keeping a sharp check on the trends of the market that reveal consumer taste and preferences.

 

• Senior Advertising Sales Manager

The sales manager is inevitably promoted to a higher post in due course of time and this job post is titled the Senior Advertising sales manager.

They are responsible for supervising the work of regional or area sales manager and ensuring that they are doing their work properly.

 

• Business Development Manager

Business Development Managers are entrusted with the job of formulating strategic development policies oriented towards marketing the company’s products. All this is hoped to retain and reign in newer clients. As the manager part indicates this person needs to set revenue goals and motivate people to achieve them.

 

• Group Advertising Manager

As the head of a group, he needs to supervise the working of the staff placed under him.

He needs to make sure that they are doing justice to the piece of sales job assigned to them.

 

• Senior Display Sales Executive

Display sales executives need to attend to their sales jobs by trying to market the product on their own either online or over the phone. He needs to make full use of the media such as the newspaper by putting in articles about the products and supplementing it other interesting discounts. In other words, he needs to sell his company’s products to the best of his ability.

 

• Trainee Advertising Sales Manager

Certain companies take in sales mangers on training and later on absorbing them within their sales department. You can work as a trainee Advertising Sales manager and avail of the opportunity the start you work right away.

 

• Direct Sales Executive

This kind of sales job involves door to door selling and such like. Direct sales executive refers to those persons who are in direct contact with their client that is they meet them up to sell their company’s products and services

 

• Home Bound Sales Executive

These sales executives work from their home office and do the very same thing that their direct sales executive counterpart does just that they do it indirectly, via the medium of phone or internet.

 

• Business to Business Sales Executive

Business to Business Sales executives are the ones who need to sell specific commodities and services directly into another type of business, that is sales is made either directly to the owner of the business company or indirectly via the distributors.

 

• Sales Representative

These people have to create interest in people’s mind for their company’s services and merchandise.

 

Post these guidelines there should be no problem for you to locate sales advertising jobs because after all work in sales advertising field is not only easy for people who are creative and communicative, it is extremely rewarding as well!

 

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